Posts By: Heather

Sam’s work is heavily influenced by the mad, bad Victorians, her grandmother’s vintage family album of photographs and her mother’s vintage charm bracelet.

She was seduced by tales of her great grand parents – one story in particular was irresistible – the romantic notion of her great grandfather defecting from Russia and arriving in England one day on a boat…He said he was the ship’s carpenter but in actual fact he looked more like Russian aristocracy…so she decided to make a charm bracelet that told his story and Hoolala was born.

“I am fascinated by the idea of the charm; in some cultures they are used to attract luck to the wearer whilst in others they are worn to ward off evil. My work centers around the idea of compulsion and repulsion, the morbid curiosity of the Victorians and my boxes of unusual treasures I have collected since childhood.”

Hoolala has been featured on many online blogs, e-zines and in several magazines including:

• The Sunday Times Style Magazine
• Jared Gold’s Black Chandelier Czarina Runway Show, Los Angeles USA
• Shop Local UK on Etsy
http://www.etsy.com/storque/spotlight/gift-ideas-shop-local-uk-with-hidenseek-2993/
• Italian Elle Magazine May
• cosmopolitan.co.uk August
• Red Magazine UK September
• Mizz Magazine UK September
•• INDIE Magazine Vienna Smitten by Britain October Issue

Sam has been commissioned to make custom charm bracelets from clients all over the world and has also made collections for several boutiques, including The Black Chandelier in Salt Lake City and Los Angeles, Habit in Chicago, Libertine in Australia and more throughout the UK.

When she is not chasing lambs and collecting odd tea cups she is busy taking photographs and thinking of charming and disturbing stories to incorporate into her jewellery designs.

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What people are saying about Hoolala…..

“Helpful, organized and highly honest seller — who also makes beautiful things! (even the packaging is gorgeous.)”

‘I cannot recommend Hoolala highly enough. Excellent service all round, excellent communication and a thoroughly nice person too boot! The necklace is even more beautiful than it looks in the picture and is presented very beautifully. I shall certainly be shopping here again!’

‘The ring is even better than I’d hoped, while the little extras and wrapping made me grin for a good half hour. I fully wish every seller was like yourself, so thank you! EVERYONE i know shall now be forced to experience your quirky-victorian–british-vintage!’

“Rocks harder than Motorhead!”